In 1758, George Washington ran for the Virginia House of
Burgesses.
It wasn’t his first try. Two years earlier, he
had run and lost. Washington took notes on why.
The lesson was simple. He hadn’t bought enough
drinks.
Colonial elections were social events. Voters
expected candidates to provide “treating”—food, alcohol, and hospitality.
Refusing to do so wasn’t seen as ethical. It was rude.
Washington corrected his mistake.
His campaign supplied voters with 28 gallons
of rum, 50 gallons of rum punch, 46 gallons of beer, 34 gallons of wine, and 2
gallons of hard cider. The total came to over 160 gallons of alcohol for a
relatively small electorate.
Washington worried that the spending might
look excessive. His campaign manager reassured him it was necessary.
It worked. Washington won the election easily.
Years later, he would become the symbol of
republican virtue and restraint. But in 1758, he followed local custom without
hesitation.
He didn’t lecture voters. He bought them
drinks.
The custom faded, but the legend remained.
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